WHAT IS THIS ROOM FOR?
This is the question someone asked me as I showed them through an empty house I had for sale!
It might sound reasonable, innocence, sensible, stupid or quirky but what it really shows is that without furniture a house can be anything and demonstrates graphically that most people find it difficult to visualise the potential of an empty canvas. What it means for Vendors and Real Estate Agents is that marketing a house has to accept this quirk as reality and he who fails to do so could be throwing money way.
Empty houses will sell but probably for many thousands of dollars less than if properly decorated.
With this in mind it makes the average cost of hiring a Property Stylist of about $1,500 money well spent.
Wendy O’Connor from Property Presentation Plus did another master work for our recent sale at Huntfield Heights. The before and after photos are very telling but they don’t give much of an indication of how much work went into this; all the discussions with the owners, the colour schemes & furniture options considered, advice on where to spend money and what not to spend on to create the WOW factor that got one of the highest prices in the area.
But have a look at the photos anyway and you might get a bit of an idea.