IF YOU ARE SELLING YOUR HOME YOU NEED IT TO STAND OUT FROM THE REST
You need creativity when listing a property for sale but don’t forget the fundamentals. Recent data reveals 86% of visitors to real estate websites will ignore properties without an address; and 91% will ignore properties without a price.
1: THE CREATIVITY
Have you ever read a property advertisement that really gets you so hooked you start working out your finances even when it’s way out of your price range?
It’s all about working a creative text that grabs the attention of your audience and highlights your property. For something to be memorable, it has to stand out from the rest.
Real estate is a very competitive industry, so the agent you choose has to differentiate themselves from its competitors or make your property stand out in some way. That initial first impression is so important. If the picture is appealing, and the headline creates intrigue, the listing is a winner.
The photo posted here shows our sales agent Vincent Woodall outside the front of 27 Erebus Circuit Morphett Vale with the vendor holding a ‘For Sale’ sign. It is so simple yet so different. When was the last time you saw a photo of a house for sale with anyone standing out the front?
But we believe this has been responsible for such a high number of hits in such a short time and accounts for getting so many people through the door and 2 written offers after the first weekend.
2: THE FUNDAMENTALS
Recent data from a www.realestate.com.au study suggests that a property listing that gets the most clicks is more about the core information it contains, like estimated price and the image. Where buyers are scrolling through properties at a quick rate you need to make the pictures of the property pop out. It doesn’t matter how great and catchy the headline is, if the image beside it looks dull and dreary, viewer attention will slide right on to the next one.
And the following statistics might be a wake up call to some:
91% of browsers will ignore listings without a price estimate. Many buyers will only search properties within a price range.
86% of online visitors will ignore a listing without an address. They want to know how close the property is to amenities, transport, family, friends and work. Many buyers will also check the address on Google Earth to assess its street appeal and the quality of the houses around it!
Enlist the aid of a sales agent who can make the difference. Ring us on (08) 8186 2777
Many of our vendors often ask “should I pay good money to furnish my house or sell it empty?”
Almost without exception the furnished home will sell before the unfurnished one.
Only a small percentage of buyers will be able to imagine what an empty home would look like if it were fully furnished. Usually the buyer will only see problems with an empty house instead of the positive images that a well-furnished home will bring.
The main bug bare for most sellers-is the expense. Continue reading
That might sound like a good idea, however what they should be doing is identifying the profile of the person who will most likely become your buyer.
There is little point repairing cracks in a brick wall when you have a 60 year old beach shack on a large esplanade block that is only going to be bought by a developer who will knock it done. That is a very obvious example but there are many lessons to be learnt from identifying the profile of your buyer and matching it to how you should market the property.
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